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Nattukottai Chettiars settled in the town of Kaveripoompatinam (Poompuhar) during the Chola Kingdom at the petition of the Chola King. The most important reason for the request was, also Nattukottai Chettiars were small business people that are superb.
Chettiars were powerful sea faring merchants and investors and dwelt at the port city (Nagaram) of Poompuhar and desired to be referred as Nagarathars to distinguish them form the Chetty dealers that lived inland. They flourished and as powerful businessmen, prosperity and the riches grew rapidly which caused among many including the Chola King.
Relationship
During the rule of King Poovandhi Cholan, an incident occurred that were the turning point for most nagarathars. The King fell inlove (just one sided affair) with a beautiful nagarathar girl and wanted to wed. However, her parents and the girl refused.
The King ordered to go with the union, announced a wedding and was very uncooperative. When lakshmi mantra for wealth and prosperity arrived in the brides' put on the day of this union, he had that the girl a surprise, her parents and family members fled on the previous night . The King felt that it had been a insult and also pledged revenge from the Nagarathar community.
Pandya King's Welcome
Unable to tolerate the torture of this Chola King, the Nagarathars decided to depart, but where? If the Pandya King found their rescue, This was. Recognizing their small business acumen and their talents he welcomed them . Pandya king gave them the property of Chettinad and this is most of the nagarathars have assembled their dwelling and can be spread around 80 villages where.

The nagarathars continued their commerce and flourished. They were their business propagate across South East Asia, and bankers. When Burma was conquered by British, there clearly was a great requirement for rice Europe. A action which was passed throughout the Rule gave the name of ownership into the Burmese if they chased the property and paid taxes. As a consequence of this action provided the locals to buy seed and fertilizer that funded them? This is the place where the Nagarathars arrived; they certainly were also good in finance trade and offered interest rates. When they neglected to cover the mortgage , their lands were chose by them.
Rise after the Fall
Fall of British Emprire, World warfare - two and freedom that is Burmese, all led to the lose of their nagarathars' resources over seas and that they had to come back to the home land. Funds had been moved by them straight back Though they lost mended resources abroad. After the return, then they Began to invest massively in South Indian Industry that comprised Education, Engineering, Fertilizers, Film, Finance, Plantations, Publishing, Textile, etc..