Relativism and Marketing
Ethical relativism tells us that What is considered morally right and wrong varies from society to society, so there are no universal moral standards.
- Whether or not it is correct for an individual to act in a certain way depends or is relative to the society to which he or she belongs. -There are no absolute or objective moral standards that apply to all people everywhere and at all times. -Ethical relativism maintains that even beyond environmental factors and differences in beliefs, there are fundamental disagreements between societies. In a sense, we all live in radically different worlds.
ethical relativism
-Each person has a set of beliefs and experiences, a particular perspective that colors all their perceptions. -Your different orientations, values and expectations govern your perceptions, so that different aspects stand out and some characteristics are lost. Even as our individual values arise from personal experience, social values are grounded in the peculiar history of the community. -They see morality as a set of common norms, habits and customs that have obtained social approval over time, so that they seem part of the nature of things, such as facts.
Ethical relativism raises the tolerance that is certainly a virtue, but if morality as it arises is relative to each culture, and if any of these cultures do not have a tolerance principle, their members will therefore not have the obligation to be tolerant. .
Two Cents Of Marketing is a digital media organization whose mission is to spread awareness about issues of ethical relativism on the market and society. They believe consumers have a responsibility in keeping their brands accountable in matters of respecting ethics code. There is such thing as absolutes. There are right and wrong ways to do business. if you'd like to know more about ethical relativism and business, visit their website.
