THE CONTINUING FUTURE OF Music Music Games

Music labels continue steadily to search for new methods to make money in the face of declining cd sales. Digital track sales, such as those from Apple's iTunes Music Shop, had been up 27 percent from 2007, breaking the $1 billion tag for the first time in 2008. But, relating to Nielsen Soundscan, only 428 million albums (including LPs, CDs, and on the web albums) were marketed - down 14 percent from 2007. As recently as 2005, 619 million albums were sold. It seems apparent that music on demand is normally heading towards the day of free of charge streaming whenever and where-ever people wish to pay attention, and labels and artists will need to find ways to create music experiences for their fans they are prepared to spend money on. What people have always been willing to pay for is a unique experience where they are able to engage with an artist's music with techniques that cannot be copied for free.

For example, fans want to see live music because they cannot replicate that experience in the home. Ringtones have been well-known for over a decade. People are still ready to pay to become listed on fan clubs because of perks just like a closer romantic relationship to the artist. Probably the most promising areas for music income growth is merging music with games. There have been over Modern Jazz of songs in ROCK-BAND because fans to wish to rock out to their favorite songs in game play. Guitar Hero has already established over 40 million downloads and is currently a $2B franchise. What's impressive is that players show a willingness to pay for individual songs for use in music games despite them often costing double the cost of a normal digital download. In fact, Aerosmith claims to have made more money from licensing its music to Guitar Hero than from any of the group's earlier recorded albums.

Also digital holdouts, The Beatles, will be releasing a ROCK-BAND version of their own. More music games will be coming soon, including Band Hero (for family video gaming) and DJ Hero that provides turntable and record scratching video games in a fight for success in a virtual nightclub. Other popular music games consist of Dance Dance Revolution, Jam Legend, and Tap Tap Revolution which is one of the best selling iPhone applications. SingStar is definitely a competitive karaoke video game series which requires players to sing along with music to be able to score points. Loudcrowd offers a continuous blast of music arranged to a connected group of music-themed video games. Through action and conversation with others, users can gain or purchase a variety of virtual products including apparel for their personality and music tracks that can be gathered for play and competition within the website. Even lo-fi games like lottery tickets are jumping on the music bandwagon. For Aerosmith's summer season tour, fans can win backstage passes, front-row seats, and maybe an extra few million dollars playing Aerosmith top quality lottery games. With the rise of well-known casual games on sites like Facebook, Addicting Video games, and Miniclip, together with the universal selling point of music, it's an all natural fit for the two to come together. Music video games give labels a new way to earn income that users have shown a willingness to cover. It seems clear that even more will follow.

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